fujisan sushi Growth Strategy
FujiSan franchised kiosks provide premier sushi and Asian food products to retailers and clubs. Their franchisees provide a wide range of menu options and bring authentic and unique Japanese-inspired foods to customers' tables.
Hack Strategy Group helped the management team develop a 5 year expansion strategy to grow FujiSan market dominance. The plan included the identification of overall company objectives, channel array, estimated channel monetization opportunities, the path to success by channel, marketing opportunities and hurdles, resource needs, competitive opportunities and challenges, and a cadence of attack plan.
Results exceeded expectations with a unit growth of 50% in the first year from 275 to over 400.